Fabrics & Style: African Sustainability Win Earthshot Prize

African fabrics are a sustainable, visual language of history, culture, and identity (Image: Kalpa Mahagamage@Unsplash)

African Fabrics: Ancient Sustainability Works its Way to the Earthshot Prize

How Traditional Textiles Have Always Practiced What Global Fashion Is Just Learning

African fabrics tell stories that go far beyond clothing. They speak a visual language of history, culture, and identity. Moreover, each region and ethnic group has nurtured unique textile traditions over countless generations. These communities use ingenious indigenous materials and intricate techniques. As a result, these fabrics serve as living archives. They tell stories of royalty, social status, and powerful personal narratives.

West Africa: Masters of Weaving and Dyeing

West Africa dominates textile artistry globally. The region produces iconic fabrics that feature bold colors and complex patterns. Furthermore, these traditions have survived for centuries while maintaining their cultural significance.

Kente Cloth: Ghana’s Golden Heritage

The Akan and Ewe peoples originated Kente, perhaps Africa’s most recognizable fabric. Artisans create this hand-woven cloth by meticulously sewing strips of silk and cotton together. Traditionally, royalty reserved Kente for high ceremonial occasions. Additionally, every color and pattern holds specific symbolic meaning.

For instance, gold symbolizes wealth and royalty. Meanwhile, green represents fertility and growth. Similarly, blue stands for peace and love. Therefore, wearing Kente means wearing coded messages.

Adire: Nigeria’s Indigo Revolution

The Yoruba people of southwestern Nigeria celebrate Adire, their famous indigo-dyed fabric. The name literally means “tie and dye.” Primarily, women practice this traditional craft using a resist-dye method.

Artisans create intricate patterns through different techniques. They tie the fabric (adire oniko), stitch it (adire alabere), or apply cassava starch paste (adire eleko) before dyeing. Consequently, these vibrant patterns illustrate proverbs, historical events, and cultural symbols.

Bogolanfini: Mali’s Mud Magic

People also know bogolanfini as mud cloth. This distinct Malian textile uses a unique dyeing process with fermented mud. First, artisans paint woven cotton strips with designs using natural vegetable dyes. Then, they finish the fabric with a long application of fermented mud.

This chemical reaction creates the dark, rich patterns. These patterns carry deep symbolism, representing animals, mythological concepts, or historical battles. Traditionally, hunters revered and wore this fabric for its ritual and protective properties.

Central Africa: The Art of Raffia and Geometry

Central Africa showcases textiles with intricate geometric designs. Unlike West African fabrics, these favor texture and abstraction over bold color. Nevertheless, they carry equal cultural weight.

Kuba Cloth: Democratic Republic of Congo’s Geometric Masterpiece

The Kuba people of the DRC create remarkable textiles, often simply called Kuba cloth. Men expertly weave the base fabric from raffia palm fibers. Then, women take over the creative process. They embellish the cloth with dense geometric patterns using embroidery, appliqué, and patchwork techniques.

Importantly, artisans rarely repeat these designs. This reflects the Kuba people’s deep appreciation for individuality and improvisation in art. Each piece becomes unique.

East and Southern Africa: Vibrant Prints Meet Cultural Communication

Fabrics from this region play essential roles in everyday life. People celebrate them for their vibrant prints and rich cultural communication. Additionally, these textiles often carry social messages.

Kitenge and Kanga: East Africa’s Message Carriers

Kitenge and Kanga dominate Kenya, Tanzania, and Uganda. These colorful, printed cotton fabrics serve multiple purposes. However, the kanga stands out because it features Swahili sayings or proverbs printed along the border.

Women use these phrases to subtly communicate messages or social commentary. Furthermore, these fabrics prove highly versatile. They serve as everyday clothing, headscarves, and slings for carrying babies.

Shweshwe: South Africa’s Colonial Legacy Transformed

Shweshwe represents an iconic South African fabric with a fascinating colonial history. German settlers introduced this stiff, indigo-dyed fabric to the Xhosa people in the 19th century. Eventually, it gained widespread popularity. Later, people named it after King Moshoeshoe I of Lesotho.

Today, people recognize Shweshwe for its precise geometric patterns and unique stiffness (which softens after washing). Consequently, it has become a staple of South African fashion, symbolizing deep cultural pride and enduring tradition.

Full Circle: When Ancient Wisdom Meets Modern Innovation

The Sustainable Practices Woven Into Tradition

Traditional African fabrics (Kente, Adire, Bogolanfini, Kuba cloth, Kitenge, Kanga, and Shweshwe) represent far more than beautiful textiles. Instead, they embody centuries of sustainable fashion practice. Now, the world is finally beginning to recognize and value this wisdom.

Consider the sustainable principles embedded in these traditions:

Natural materials: Artisans use raffia palm fibers, cotton, indigo from plants, and mud from rivers. All these materials are biodegradable, renewable, and locally sourced.

Zero-waste techniques: Hand-weaving uses every thread. Similarly, resist-dyeing creates patterns without excess. Meanwhile, embroidery transforms rather than discards fabric.

Community-centered production: Textile creation functions as collaborative art. Men weave, women embellish, elders teach, and communities preserve knowledge across generations.

Durability over disposability: Craftspeople design fabrics to last. They soften with washing, can be repaired and repurposed, and pass down as heirlooms.

Meaning over mass production: Every pattern tells a story. Every color carries symbolism. Every fabric connects the wearer to heritage.

This is circular fashion. This is sustainable design. Moreover, this has always been the African way.

The World Finally Takes Notice

In 2025, Lagos Fashion Week won the prestigious Earthshot Prize. This represents one of the world’s most distinguished environmental awards. Specifically, the prize recognized Lagos Fashion Week for championing the very principles that African textile traditions have practiced for centuries.

The £1 million prize honored Lagos Fashion Week’s Woven Threads initiative. It also recognized their commitment to building a waste-free fashion industry. This industry roots itself in craft-driven innovation, circularity, and community empowerment.

The Profound Irony of “Discovery”

The irony proves profound. Global fashion desperately seeks sustainable solutions. Meanwhile, African communities have practiced them all along.

Consider the Kente weavers who carefully strip and sew silk and cotton. Think of the Adire artisans who use cassava starch and indigo from plants. Remember the Bogolanfini makers who transform fermented mud into art. Celebrate the Kuba women who embroider raffia into geometric masterpieces.

These aren’t “primitive” techniques that need modernization. Rather, they’re sophisticated, sustainable practices that offer blueprints for fashion’s future.

A Fundamental Shift in Global Fashion

Lagos Fashion Week’s Earthshot Prize victory represents a fundamental shift. Previously, African fashion apologized for its craft roots. Now, the world recognizes that African textile traditions hold answers to the industry’s most pressing challenges.

Omoyemi Akerele, founder of Lagos Fashion Week, powerfully stated: “For us, sustainability is not a trend—it is survival.”

African communities have always known this truth. When resources prove precious, you don’t waste them. When production centers on community, you ensure fair treatment. When fabrics carry cultural meaning, you preserve rather than discard them.

Living Traditions, Not Museum Pieces

Contemporary Designers Reimagine Heritage

The traditional African fabrics we’ve explored aren’t museum pieces or nostalgic crafts. Instead, they’re living traditions. Contemporary African designers constantly reinterpret, reinvent, and showcase them on international runways. Consequently, they prove that heritage and innovation aren’t opposites—they’re partners.

At Lagos Fashion Week 2024, designers presented collections featuring:

  • Adire reimagined in contemporary silhouettes
  • Kente patterns integrated into modern tailoring
  • Bogolanfini techniques applied to avant-garde designs
  • Traditional weaving methods creating cutting-edge fashion

The Future Lagos Fashion Week Is Building

This vision represents the future Lagos Fashion Week builds. Ancient textile wisdom meets contemporary design excellence. Sustainability doesn’t get imported from the West but roots itself in African tradition. Fashion creates jobs, preserves culture, and protects the planet—all simultaneously.

The Continuous Thread of African Innovation

What Global Fashion Must Learn From Africa

The threads that connect Kente weavers in Ghana, Adire artisans in Nigeria, Bogolanfini makers in Mali, Kuba embroiderers in DRC, and contemporary African designers on international runways tell one continuous story.

African textile traditions have always understood what global fashion struggles to learn. True luxury isn’t disposability; it’s durability. Real innovation isn’t mass production; it’s meaningful creation. Sustainable fashion isn’t a trend to follow; it’s a heritage to honor.

Every Purchase Tells A Story

When you wear African fabrics (whether traditional or contemporary), you’re not just making a fashion choice. Instead, you participate in centuries of cultural continuity. You support sustainable practices. You amplify artisan livelihoods. You wear history woven into every thread.

The World Finally Learns What Africa Always Knew

Now, with Lagos Fashion Week’s Earthshot Prize victory, the world stands finally ready to learn. Africa has always known this truth: the future of fashion is woven in the wisdom of our past.

Therefore, the next time you admire African textiles, remember this. You’re not looking at “ethnic” curiosities or “traditional” crafts. Rather, you’re witnessing the future of sustainable fashion. You’re seeing solutions to global environmental crises. You’re experiencing innovation that honors both heritage and tomorrow.

African fabrics don’t need to catch up to Western fashion. Instead, Western fashion needs to catch up to African wisdom.


Which African fabric tradition resonates most with you? Have you incorporated traditional textiles into your wardrobe? How can we support artisans preserving these textile techniques? Share your thoughts and join the conversation about African fashion’s sustainable future.

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